This Product (LLM AI Charts and Maps for Power BI) processes data you configure it to share with third-party large language models (LLMs). By default, requests are routed to one or more third-party LLM services (which may in turn dispatch to upstream model providers); the specific services and routing are a backend implementation detail and may change at any time. You may additionally configure a "Bring-Your-Own" (BYO) connection — your own API key against your own provider account (e.g., your own Anthropic, OpenAI, or Azure OpenAI account) — in which case requests flow directly to your chosen provider under your contract with them. The Product is not intended for personally identifiable information (PII), classified information, or regulated data (e.g., HIPAA, PCI, GDPR special categories); avoid or obfuscate such fields before they enter your Power BI dataset. Any data rendered within the visual is based on what you have elected to include in your Power BI report.

What is sent to the LLM for code generation is governed by the visual's "Privacy Level" setting, which ranges from column names only, up through column statistics, up to a small obfuscated data sample. At the default level the following may be transmitted to the LLM provider:

• Dataset shape: column names, data types, and aggregate statistics (e.g., distinct count, blank count, min/max, mean, standard deviation, modal share). Your actual category values are obfuscated, apart from limited exceptions required so the chart can label and order itself correctly.
• Any commentary or per-field descriptions you have entered into the visual's settings, verbatim. (These are not sent on freemium requests.)
• At the highest privacy level only, a small sample of dataset rows with non-numeric values obfuscated. We do not promise this obfuscation is irreversible against a determined attempt; do not place secrets in your data.

When using a BYO provider connection, the same content flows to your chosen provider under your contract with that provider, not ours; data handling, retention, and abuse-review policies in BYO mode are governed by your provider's terms.

Your data is rendered locally. The LLM produces only the chart code; that code then runs inside the visual, in your browser, against your full dataset — which is not transmitted to us or to the LLM provider. Once a chart has been generated, it can re-render from the code cached in your saved report without sending your data again. If you enable "Save Thumbnails" (off by default), a rendered image of the chart is uploaded to bizintelligencechampions.com for use as a preview; because it is a picture of the chart, it may contain values shown on the chart. A freemium visual is the exception: on the first generation of a chart it uploads a thumbnail regardless of that setting, because it is the only signal we have of whether a free generation produced a usable chart. That image is held as an internal diagnostic record, is not attached to a chart history and is not shown to other users, and re-renders of the same chart do not upload again. A licensed visual honours the setting, unless we have temporarily enabled diagnostic capture for your Account while investigating an issue with you.

In hosted (non-BYO) mode, the upstream provider's policies apply. For Microsoft Azure AI Foundry models:

• Prompts and outputs are not used for training by Microsoft or accessible to other customers.
• Prompts may be temporarily stored and reviewed by Microsoft only if flagged for abuse or misuse.

Where we route directly to a provider's native API (e.g., the Anthropic Messages API), that provider's published privacy and abuse-review terms apply in place of Microsoft's.

When LLM AI Charts and Maps for Power BI communicates with our web services, information such as license or freemium keys, model selection, request shape, and feature usage passes through to our infrastructure. We log activity (request metadata, the prompt we construct and the model's response, the LLM-generated code, runtime outcomes, error stack traces, IP address and per-instance freemium usage counters) to diagnose issues, reconcile billing, and improve our services. This logging is managed by bizintelligencechampions.com, is retained on servers in the United States, and is not used for model training or accessible to other customers or partners.

Suggestions. If you type a message into the "Your suggestions" box on the visual's start page and send it, we store the text you wrote, the network (IP) address it was sent from, the visual version, and the account your license belongs to when there is one. Our team reads it to improve the product; it is never sent to an LLM provider and is kept with our other service logs. We do not ask for an email address, so we cannot reply to a suggestion sent without an account.

Identifiers. The visual computes a hash from characteristics of your browser (a "fingerprint") and sends it with every request. It is not a credential and carries no name. We use it to tell installations apart in usage reporting, to vary chart choices between one installation's generations, and as one half of the key our unpaid rate limits are counted against.

Libraries fetched at render time. Some generated charts need a runtime the visual does not carry: the Python runtime and its packages, the Plotly library, and a few D3 extensions are downloaded into your browser from public content-delivery networks (jsdelivr, plot.ly, PyPI) the first time such a chart renders. Those hosts see the ordinary details a download carries, such as your IP address; none of your data is sent to them.

The Product offers two access modes:

• Freemium — a no-account trial mode with a per-instance usage budget. No Biz Intelligence Champions account is required; a signed freemium key uniquely identifies the visual instance and tracks its cumulative consumption against the budget.
• Organizational ("site") license — purchased through your Biz Intelligence Champions account, which collects some personal data. Use of that Account is governed by our general privacy policy, which you can find here.

License keys we generate are non-identifiable to you or your organization, although you will need to provide a licensee name to associate with the license keys. These are stored locally in your Power BI report's visual settings. We encourage you to use the additional Client Secret Key as described on the Learn page.

When BYO mode is configured, the BYO API key (Anthropic, OpenAI, or Azure OpenAI) is stored in your Biz Intelligence Champions account record on our servers, encrypted at rest. We use it solely to authenticate requests to your chosen provider on your behalf; you remain responsible for the provider account itself, including key rotation, usage controls, and provider-side billing.